Mobile UA Manager Munich

Mobile UA Manager Munich


Our client is looking for an experienced, skilled and motivated User Acquisition Manager to join their mobile game studio in Munich, Germany! They develop word puzzle mobile games with a unique PvP approach and are looking for a talented performance marketer to plan and execute UA campaigns and grow their mobile games business.

You’ll be working closely with the product & creative teams to come up with new creative ideas, fast iterations and constantly fine tune the performance of our client's UA efforts. We are looking for a responsible, analytical and detail-oriented person with entrepreneurial spirit and a “get sh*t done” attitude. As a key member of their marketing team, you will have the opportunity to make your mark on new mobile games played worldwide. You will get to work in a fast-paced, fun, creative, agile and collaborative environment.

Responsibilities/ main tasks

  • Plan, launch, optimize and analyze UA campaigns
  • Optimize creatives, targeting, bids & budgets to drive campaign goals and highest ROI
  • Manage UA campaigns and budgets across multiple games, channels and geos
  • Analyze and report UA campaigns and results to various stakeholders
  • Collaborate with designers, programmers and marketeers to ensure world-class and fully optimized creatives
  • Research and evaluate mobile games and UA trends, have a voice in our creative and product direction
  • Contribute on building, maintaining and developing our relationships with UA partners


  • Minimum 2-years experience on mobile UA campaigns
  • You speak LTV, eCPI, eCPM, ROI, CTR fluently
  • Experience with UA platforms and channels such as Facebook, Google and other ad networks
  • Good understanding of marketing analytics and adtech tools
  • Performance driven, able to analyze ROAS
  • Analytical, creative and metrics-driven approach to problem solving
  • Strong work ethic and ability to work on multiple games simultaneously, own project life cycle from beginning to end
  • Ability to work in a fast-paced dynamic environment with ambitious goals and little supervision
  • Strong Excel and/or Google Sheets skills
  • Gamer, passion for mobile games preferred
  • Communication skills in English

Additional as a plus

  • Experience in the gaming industry,
  • Knowledge of mobile F2P market and/or hyper casual games
  • Experience with data analysis and reporting
  • Video and/or picture editing skills
  • Experience or understanding of ASO
  • Other relevant education and/or work experience


  • A chance to work on a variety of mobile game projects and to realize your own ideas
  • Amazing colleagues, programmers, designers, artists, marketeers and more to work and get inspired with
  • Opportunity to learn, grow and expand your knowledge within the mobile games industry
  • Competitive compensation 
  • Inspiring office environment in Munich, Germany

Date published

06 May 2024


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