The 2021 World Wide Developer Conference (WWDC) unveiled iOS 15, along with a game-changer for app marketers: Product Page Optimization (PPO). This native A/B testing tool empowers you to refine your app's App Store listing and elevate your marketing efforts. PPO generated significant buzz, touted as a feature that would revolutionize Apple App Store Optimization (ASO). Discussions swirled about its potential to enhance app marketing strategies and unlock organic growth.

When launching a new app over App stores, acquiring users is just half the battle. Retaining them and converting them into loyal paying customers is what truly defines app success. Free trials offer a tempting value proposition, allowing users to explore your app before committing financially. However, the free trial period can also be a breeding ground for churn, where users cancel their subscriptions or abandon the app altogether upon expiry. This article delves into the key strategies you can implement to reduce trial cancellations in your app marketing and turn those fleeting trialists into long-term, engaged users.


Mobile gaming thrives on genuine players, but the industry faces a cunning enemy: user acquisition fraud. This deceptive practice artificially inflates metrics like installs, clicks, and views, creating a distorted picture of a game's popularity. According to a recent study by AppsFliyer, the estimated financial impact of detected fraud in the market amounts to a staggering $5.4 billion USD with a 40% increase in iOS app install fraud (46% on Android) when comparing the average fraud rate in the first 6 months of 2022.

In the ever-evolving world of mobile gaming, crafting a compelling in-app purchase (IAP) strategy is the key to sustainable monetization and long-term success. While free-to-play games dominate the market, IAPs offer a way to generate revenue, provide value to players, and foster a thriving in-game economy. But how do you develop an IAP strategy that keeps players engaged, spending strategically, and coming back for more? This guide equips you with the knowledge to create a winning IAP strategy for your mobile game, using real-world examples from popular titles.

When it comes to building a winning UA team, the question arises: Do you prioritize hardcore gamers with an intimate understanding of the mobile gaming landscape, or seasoned marketers with data-driven campaign expertise? The answer, fortunately, isn't an either/or proposition. The key to a thriving UA strategy lies in finding the perfect blend of these seemingly disparate skill sets. This article explores the unique strengths of both gamers and marketers in the UA realm, and offers guidance on how to cultivate a well-rounded team poised to dominate the mobile game market.

The European mobile app market is booming, fueled by a tech-savvy population and a growing number of startups and established players vying for user attention. This competitive landscape translates into a strong demand for skilled professionals in User Acquisition (UA) and App Store Optimization (ASO), the cornerstones of mobile app growth.

In mobile marketing, Reaching your target audience and driving downloads requires a strategic approach, and that's where programmatic advertising, specifically Real-Time Bidding (RTB), enters the scene. This article explores the growing importance of programmatic in mobile UA, highlighting its benefits and showcasing how popular apps leverage RTB to achieve their user acquisition goals.

With millions of mobile gaming titles vying for user attention, a meticulously crafted App Store Optimization (ASO) strategy is your secret weapon for your App to stand out from the crowd. But a winning ASO strategy hinges on the expertise of a skilled ASO specialist, the mastermind behind driving organic downloads and propelling your mobile game to the top of the charts.

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